BMW Group 2021

In2021, technology advances rapidly, the external environment accelerates the digital wave, and human mobility is undergoing a rapid transformation.

BMW Group will bring a strong product lineup to reflect on the topic of “Future Luxury” with innovative technology and design concepts. With its various brands, BMW Group demonstrates its firm attitude toward digital, electric, and sustainable future mobility. Among them, the debut of epoch-making products, such as the innovative BMW IX and the new BMW iDrive, explains BMW Group’s new definition of “customer-centric” in the context in the new era and opens up more possibilities for the century-old BMW brand essence with innovative technology.

Mr. Zipzer, Chairman of BMW Group, said, “Worldwide demand for personal mobility remains strong. For BMW Group, consumers have become the vanguard driving the development of the global travel industry. We will continue to provide mobility solutions that perfectly integrate with our customers’ daily life. BMW is committed to building the greenest electric car and working hard to drive the transformation of the automotive industry and continue to create more value for customers and society as a whole.