The new Rolls-Royce Ghost is simply perfect
“Owners of the first Rolls-Royce Ghost from Goodwood, England, represent a new age group and a discerning customer base. What these Ghosts are enamored of is a more refined and stripped of glitz Rolls-Royce masterpieces. The success of the first generation of Ghost came from the fact that Rolls-Royce fitted the Ghost perfectly with the extraordinary expectations for its owners. Launched in 2009, the first generation Ghost, which originated in Goodwood, England, has been one of the most successful models in Rolls-Royce’s 116-year history.
Now, to create a new masterpiece that will resonate with Ghost owners for the next decade means we need to be more attentive to the expectations and aspirations of our customers. Today, we are creating new and exclusive masterpieces for these savory Rolls-Royce customers based on a new standard that puts customers at the core. Today, as entrepreneurs and business leaders, Ghosts have never been more comprehensive in what they want from their vehicles: a luxury that is dynamic, comfortable, and simply perfect.
In the new Ghost, we only retain the design of The Spirit of Ecstasy and the custom Rolls-Royce umbrella. In addition, every aspect of the Ghost is new, both in the vehicle design and production process. The all-new Ghost is thus the Rolls-Royce masterpiece with the most condensation and leading vehicle technology to date. The new Ghost combines the essence and simplicity of the Rolls-Royce brand. This sophisticated Rolls-Royce masterpiece will perfectly satisfy every Ghost customer’s needs. It could not have come at a better time.”
— Mr. Torsten Muller-Otvos, CEO of Rolls-Royce Motors
In 2009, Rolls-Royce Motor announced a new masterpiece, the first generation Ghost, which originated in Goodwood, England. Compared with Rolls-Royce’s flagship model, the Phantom, the upstart has a very different shine. From the moment it was launched, the Rolls-Royce masterpiece struck a chord with a new customer base. As a result, the decade-long product cycle of this innovative masterpiece has become one of the most successful models in Rolls-Royce’s 116-year history. The success of the Ghost model has been significant in broadening Rolls-Royce’s product range and evolving itself into the globally recognized brand it is today.
Relying on Ghost’s more than ten years’ leading position in the market, the expert’s team of Rolls-Royce Motor has an insight into Ghost’s customers’ driving habits and perception of the Rolls-Royce automobile brand. The overseas-educated, globetrotter, and successful entrepreneurs like to choose Ghost as a gift to celebrate their growing business.
The unique engineering configuration and powerful personality of the Ghost enable customers to experience the outstanding driving experience of Rolls-Royce vehicles beyond the impeccable ride experience. Ghost owners in the United States and Europe prefer to drive the Rolls-Royce masterpiece themselves. Ghost owners in Asia are more willing to experiment with the technology and business aspects of the car.
Across the world, even customers who choose the extended wheelbase version of the Ghost like the driving experience of this masterpiece. On weekends, the Ghost, which carries its owners in business battles during the weekday becomes the companion of the elegant party — the Ghost owners often drive themselves, enjoying a leisurely trip to a gourmet dinner or a holiday with friends and family.
Meanwhile, at the Rolls-Royce Motor House in Goodwood, England, the exclusive aluminum body structure for Rolls-Royce cars has been unveiled. The aluminum body architecture was used in the Phantom and Cullinan models. Thanks to the exclusive aluminum architecture, Rolls-Royce’s team of designers and engineers has been able to develop a purer version of the super-luxury. Unlike other mass-produced models, Rolls-Royce Automotive’s proprietary platform ensures more flexibility in product development. Rolls-Royce not only meets the diverse demands and expectations of the Goodwill customers with its exclusive architecture but the new Goodwill is equipped with an all-wheel-drive system and all-wheel steering system, which further gives this masterpiece new and bold driving pleasure.
The new Ghost can be said to be an exclusive tailor-made car for customers. Not only embodies the simplicity perfectly in the exterior but also integrates the extraordinary into the interior.
Exclusive all-aluminum body architecture
Different from the inherent size of mass production vehicles, Rolls-Royce has an exclusive vehicle platform tailored for each product in order to create the ultimate luxury products. For this reason, Rolls-Royce’s exclusive aluminum body structure was born.
This exclusive Rolls-Royce body architecture has supported the launch of Rolls-Royce’s flagship Phantom and its disruptive SUV, Cullinan. The exclusive all-aluminum body structure of Rolls-Royce has the characteristics of high flexibility and strong expansibility, which perfectly meets the dual needs of the new Ghost for aesthetic design and mechanical uniqueness. The product matrix of Rolls-Royce cars highlights the extraordinary characteristics of extreme tranquility, rigidity, and elegance.
The Rolls-Royce aluminum body space structure has four fixed points support corresponding to the four corners of the body. The position of aluminum partitions, floor, beams, and threshold panels can be adjusted to achieve the perfect balance between driving experience and riding experience. Both suspension assemblies are located at the front of the vehicle, while the 6.75-liter V12 engine is located behind the front axle, enabling an optimal 50-50 weight distribution for the all-new Ghost.
Compared with Goodwood’s first-generation Ghost, the length of the all-new Ghost is increased by 91 mm to 5,558 mm. Its body width was increased by 50 millimeters to 1,998 millimeters. Significantly, the all-new Ghost’s double-decker panels and floorboard complement the all-wheel-drive system, all-wheel steering, and redesigned chassis suspension, taking Rolls-Royce’s signature magic carpet ride to the next level. Not only that, the all-new Ghost doesn’t have to compromise on the vehicle’s center of gravity, which ensures superior power when turning.
The all-new Ghost features a 100% all-aluminum body architecture. Externally, the sleek lines that run from the A-pillar to the roof of the new Ghost are integrated with the rear of the car. The design approach is reminiscent of the pioneering Rolls-Royce Silver Dawn and Rolls-Royce Silver Cloud, which had their own bespoke bodies.
The design technique of integrating body lines makes the body look smooth from front to back. The body of the new Ghost is welded by four craftsmen in one go. With 100% aluminum laser-welded doors, the all-new Ghost is lighter yet stronger, with a hardness of up to 40,000Nm/deg. In addition, the aluminum material used in the all-new Ghost body has a more excellent performance of sound resistance than steel, which creates a new level of tranquility inside the car.
6.75-litre twin-turbo V12 engine
From customer feedback, Rolls-Royce has an insight into Ghost owners’ desire for timely torque distribution and a quiet driving experience. To that end, Rolls-Royce has created a 6.75-liter twin-turbocharged V12 petrol engine. The MAP parameters of the new Guest engine are customized to deliver a maximum power of 563 HP /420 kW and 850 N · m for the powertrain with both all-wheel steering and all-wheel drive. The new Ghost has a maximum torque intervention speed of 1,600 RPM, only 600 RPM higher than idle speed, which perfectly meets the customer’s power expectations. In order to achieve the ultimate tranquility inside the car, the new Ghost intake system adopts a wider intake port to reduce the engine noise and build a top quiet sound field.
Plane suspension system
Rolls-Royce’s signature magic carpet ride is taken to the next level with the new Ghost. Rolls-Royce engineers redesigned the chassis suspension system of the all-new Ghost, and the flat suspension system was born. The planar suspension system, named for its horizontal geometry, has been developed and tested for ten years, resulting in an unprecedented sense of land flight for the brand new Ghost.
The new Ghost’s planar suspension system consists of three distinct parts. The first component, the upper fork arm shock absorber unit, is mounted on top of the front suspension assembly and uses advanced physical engineering technology and sophisticated dynamic scanning technology to provide a more stable and lighter ride for the new Ghost. The second component is the driver monitoring assistance system. The system monitors the road information in front of the vehicle through the camera, and then according to the possible changes on the road in front, the vehicle’s suspension system is adjusted accordingly. The third piece of technology, which is the satellite-assisted transmission, is also designed to allow the new Ghost to anticipate the difficult road that lies ahead. The all-new Ghost combines three leading vehicle technologies to calmly anticipate and ride on complex roads.
The new Ghost upper arm shock absorber technology was developed after five years of road and station trials. “Striving for perfection” was the message of Sir Henry Royce, the founder of Rolls-Royce. In this spirit, Rolls-Royce Chassis Engineering experts have dedicated their efforts to create an upper wrist arm shock absorber for the new Goodall, which further optimizes the step-less electrically controlled shock absorber and the adaptive high volume air shock absorber pillar assembly. The technology has never been used in any car production.
The all-wheel steering system and adaptive air suspension are available on the five-link rear axle of the new Ghost. The operation of both the front and rear axles of the new Ghost is precisely controlled by Rolls-Royce Chassis System software. The chassis system software will all-wheel steering system, full-time four-wheel-drive system, vehicle stability control, and automatic drying chassis technology such as the braking system of unified management, to ensure that vehicles on the road or grip levels change under the condition of maintaining stability, make new ghost whenever you are losing the essence of energetic, performance excellence.
Through the management of the vehicle information system, the chassis system software of the new Ghost ensures that the new Ghost can actively adapt to the changes in road conditions. The software system contains two key technologies: The first is the Rolls-Royce Driving Monitoring Assist System. The Driving Surveillance Assistance System takes its name from Britain’s “Red Flag Act”. Historically, British law required that every moving motor vehicle should be preceded by a flag bearer waving a red flag. The system consists of a stereo image capture system mounted on the windscreen to monitor the road ahead. The suspension can be adjusted actively even at a high speed of 100 km/h. The second technology is the Rolls-Royce satellite auxiliary transmission system. Based on GPS data, the system can predict the upcoming turn and select the best gear for this. Advanced information system, give passengers unprecedented comfort experience, to achieve sensitive vehicle control.
Easy and easy to open and close the design
The ability to automatically close the door with one click has been a constant feature in Rolls-Royce cars since the first Phantom. Automatic door closing can be achieved easily with a few fingers and a press of the automatic door closing button on the dashboard or back door pillar C. This feature has always been popular with customers. Now, the iconic technology has been taken to the next level, and customers can even enjoy electrically assisted door opening on the new Ghost. This is the first time in Rolls-Royce’s history.
The precision engineering of the new Ghost ensures that the starlight meter panel is completely hidden when it is not lit. For this purpose, the new Ghost uses three layers of composite material. The first floor is a Piano Black floor. Through laser etching, light can penetrate the “Ghost” symbol and nebula image. The second coat should be painted in a dark color. It is easy to hide the pattern perfectly when the meter panel is not lit. The third layer is a 0.5 mm light high gloss sealant sprayed beforehand polishing to ensure that the instrument panel is complemented by other high gloss finishes in the car.
